The Brazilian Blowout is the most innovative and effective professional smoothing treatment in the world! Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

135+ shades of award-winning silk and keratin-based creme colors. This versatile portfolio offers colorists vibrant reds, cool violets, and golds resulting in beautiful tones that deliver up to 100 percent gray coverage.

• View Brand Web Site

Avlon Industries, Inc. is currently responsible for many of the most widely-used and efficacious hair care products on the market, including the well-known Affirm professional relaxer system, FiberGuard Conditioning Relaxer System, Ferm permanent wave products, MoisturColor professional hair color products and KeraCare Conditioning Hair Care System, a range of maintenance & styling products that professional stylists and consumers love.

• View Brand Web Site

Joico International offers over fifty products – including the Joico Collection, The K-Pack Collection, Con_text, I-C-E Hair, Vero and Triactive Systems – that reconstruct, revitalize, and color for beautiful, healthy looking hair. With Joico there is something for everyone.

• View Brand Web Site

Wella is one of the world's leading cosmetics suppliers, and as a hair and beauty expert, they are able to help people feel better about themselves every day. It’s a challenging task that today over 18,000 dedicated employees in 167 subsidiaries work on around the clock. Wella distributes, manufactures and carries out research around the globe in order to develop new innovative products for their customers.

• View Brand Web Site

Keracare is a professional conditioning hair system, offering the highest quality shampoos, conditioners and styling products on the market. Kera Care is especially designed to nuture, enhance and style your hair. Kera Care® Conditioning Hair Care System is a collection of high quality, innovative, professional hair care products designed especially for highly textured hair. Scientifically formulated and salon tested, our line of shampoos, conditioners and styling products provide the very best in conditioning and styling power. With these good-for-your-hair formulas, you can create and maintain any style your heart desires.

• View Brand Web Site

In Swahili, the word MIZANI means balance, and from this single word came the inspiration for MIZANI products - superior, salon-exclusive hair care products created for curly hair. Each MIZANI formula, whether used alone or in combination, gently works to balance the forces of beauty and chemistry, ultimately creating radiantly healthy hair. The MIZANI® Cleansing and Conditioning System works to Let you bring your hair into balance by combining the exact amounts of moisture and protein. Dryness, brittleness and breakage are eliminated from all hair types as MIZANI® restores what nature intended - wonderfully healthy hair.

• View Brand Web Site

A world-renowned team of Nioxin researchers have developed the most advanced, natural based system to improve the appearance of fine and thinning hair - Nioxin® Bionutrient Formulations™. Each product is designed to create and maintain an optimum scalp environment in order to address the problems associated with thin-looking hair.

• View Brand Web Site

Wella is one of the world's leading cosmetics suppliers, and as a hair and beauty expert, they are able to help people feel better about themselves every day. It’s a challenging task that today over 18,000 dedicated employees in 167 subsidiaries work on around the clock. Wella distributes, manufactures and carries out research around the globe in order to develop new innovative products for their customers.

• View Brand Web Site

Straight Request was "requested" in 1990, and later founded in 1991. The testing and demand for quality products was overwhelming by hairstylists throughout the country. Through timely research and many studies, a product line created by stylists for stylist was born. The Straight Request Relaxer system then made its first appearance in 1991. This long awaited system for hairstylists began to generate new life in the hair industry. No longer would hair be hard, dull, dry, brittle, or over processed for this complete system provided very effective shampoos and conditioners. In our efforts to satisfy the hair industry, we joined hairstylists with three special chemists for each item in the relaxer system. In this combined effort, thirty-seven years of expertise prevailed! Straight Request was formulated for distributorship. Our company forever remains dedicated to the hair industry and continues to promote nothing less than quality products.