BUMBLE AND BUMBLE CONCEN-STRAIGHT PRO SMOOTHING TREATMENT





The Product

Bumble and bumble introduces a smooth new family of products, The Straight Line, that helps reform round and reluctant textures into smooth, straight shapes. The Concen-straight Pro Smoothing Treatment, an in-salon service, provides lasting smoothness (for up to 30 shampoos), and Straight Shampoo, Conditioner and Blow Dry help clients customize straight looks at home as well as prolong and maintain the results of the Pro Treatment. Highlighting The Straight Line, these pieces will help you offer your clients many ways to straight – from pretty to pin.


FAQ's

- Does the CONCEN-straight Pro Smoothing Treatment contain harsh chemicals or ingredients that may damage my hair?

No, Concen-straight Pro Smoothing Treatment is a safe non-damaging, non-toxic product.  Concen-straight is formulated without harsh straightening ingredients.  No Formaldehyde, No Cysteine, and No Lye.

- What are the key benefits of CONCEN-straight Pro Smoothing Treatment?

Concen-straight Pro Smoothing Treatment makes curly, thick, coarse, frizzy, unmanageable or unruly hair straight, smooth and soft, reduces frizz and increases manageability for months.

- How often should I have the CONCEN-straight Pro Smoothing Treatment?

The Concen-straight Pro Smoothing Treatment can be repeated when hair returns to its original texture. This will vary on how often you wash your hair, as well as the texture and porosity of your hair. Based on clinical testing, Concen-straight Pro Smoothing Treatment should last up to 30 shampoos. You can return for touch-ups between services to maintain grow-out.

- How long does the CONCEN-straight Pro Smoothing Treatment take?

The Concen-straight Pro Smoothing Treatment may take anywhere from 2-3 hours, depending on the length and porosity of your hair.

- How long should I wait before washing my hair after receiving the CONCEN-straight Pro Smoothing Treatment?

You must wait 24 hours after receiving the Concen-straight Pro Smoothing Treatment before washing hair, binding it with a rubber band, pins or a barrette or tucking it behind your ear.

- How long should I wait to color my hair after receiving the CONCEN-straight Pro Smoothing Treatment?

Bb. recommends getting hair color and the Concen-straight Pro Smoothing Treatment done on the same day. Color should be first, followed by the Concen-straight Pro Smoothing Treatment. This order will ensure that the cuticles are open and can receive the treatment. It will also help lock in new color vibrancy and shine. If this is not possible, Bb. recommends waiting 2 weeks after the Concen-straight Pro Smoothing Treatment to color your hair.

- Do I have to use Straight Shampoo and Straight Conditioner after receiving the CONCEN-straight Pro Smoothing Treatment?

By using Straight Shampoo and Conditioner together, you will get the most optimal benefits (softness, smoothness, reduced frizz, increased manageability, improved hair condition and manageability over time) and will maximize the results of your Concen-straight Pro Smoothing Treatment. You must wait 24 hours before washing your hair after receiving the Concen-straight Pro Smoothing Treatment.

- Can I use any styling products after receiving the CONCEN-straight Pro Smoothing Treatment?

Yes, all Bb. styling products are compatible with hair treated with Concen-straight Pro Smoothing Treatment. You must wait 24 hours before washing your hair or styling after receiving the Concen-straight Pro Smoothing Treatment.

- Do I have to use heat tools to maintain straightness after the CONCEN-straight Pro Smoothing Treatment?

You do not have to use heat tools to maintain smoothness, reduced frizz and increased manageability after the Concen-straight Pro Smoothing Treatment. Customization allows you to air dry to a more manageable natural texture, while enjoying many benefits of the treatment. To maintain straightness, blow dry with a brush to make smooth shapes with body and movement or finish with a flat iron for pin straight styles.

- Will my hair maintain any of its natural texture after receiving the CONCEN-straight Pro Smoothing Treatment?

Concen-straight Pro Smoothing Treatment was created to be versatile and customizable. That means that without using heat tools to style, or by air drying, your natural hair texture will be smoother, softer and have reduced frizz.

- When is the best time to schedule a haircut around the time of my CONCEN-straight Pro Smoothing Treatment?

The ideal time to get your hair cut is during the Concen-straight Pro Smoothing Treatment process to ensure your newly straightened hair has the best shape.

- Is Keratin in CONCEN-straight Pro Smoothing Treatment?

No, Concen-straight Pro Smoothing Treatment does not contain Keratin, which is animal-derived. It is bolstered by a plant-derived protein that helps strengthen and protect hair.