Victor Martinez Vicario,founder of VMV Group and president of Salerm Cosmetics,began to make his come true when,more than 50 years ago,he made his way from Mecerreyes (Burgos) to Barcelona on a Vespa with only a 100 pesata note to his name,in the hope of making a future for himself in the world of hairdressing... ..With much work and effort,but above all a passion for everything he did,he began to see his dream take shape,a dream to create a company that would be the answer to the real needs of the hairdresser. A down-to-earth company,designed by and for stylists and with the added value that only a hairdresser with a deep personal knowledge of how things work can give you.