All Goldwell products are developed according to the professional standards of hairdressers. Sound experience and knowledge about hair cosmetic products and their effect on hair and scalp enables them to offer completely individual shampoos and special treatments as well as styling products for all individuals.

Pureology hair care products are formulated with our Anti Fade Complex of potent antioxidants, sunscreens, and other color preserving UV protectorates. These antioxidants in Pureology's hair products include Heliogenol, melanin, and vitamins C and E. Pureology hair care does not use harsh sulfates that strip color. These ingredients by Pureology, combined, extend the life and vibrancy of hair color. Pureology is 100% Vegan, containing signature blends of aroma sensory essential oils.