Quality services depend on quality products.

• View Brand Web Site

In a world where hair care has gotten confusing and cluttered,one brand offers a simple solution – literally. With It’s a 10 hair care products, you can enjoy exceptional results from a line of multipurpose products, all while reducing the number of products you need to keep on your shelf. Inspired by years of first-hand salon experience, each and every It’s a 10 product is formulated to deliver a combination of 10 benefits that used to take numerous products to achieve. Now, through our exclusive professional salon formulations, you can enjoy shine, moisture balance, and healthy movement with just one product. We call it the strength in simplicity and it will undoubtedly change the way you think about hair care.

Hemp seed oil is the plant kingdom’s richest source of vital hair care nutrients responsible for strong, healthy keratin formation. And not to be confused with its distant cousin, marijuana, hemp is drug-free. When delivered to the hair with Alterna’s enzymetherapy® complex, hemp seed oil’s concentration of essential fatty acids is in a perfect 3:1 ratio – the ratio already found in our hair and scalp and the ratio which our body can most readily absorb. When used on a regular basis, Alterna’s hemp-based products make a dramatic difference in the look, feel and behavior of any hair type