The name amika is derived from Latin and means “girlfriend” or “friend” in a number of the Romance languages. Infusing the latest technology with a creative edge, amika tools and hair care are born to perform and live to impress and truly live up to their name as hair’s best friend. amika is an independently owned boutique company that encourages a dynamic culture where creativity can flow freely. We create the style, products and packaging; take our own photographs and make our own films. We write our own copy and we do our own marketing, sales, finance and education.

Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes. Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair… including dreaded roots… AND amp up the “wow factor!” everyday. For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer. No more roots..ever! No brassiness, dullness or fading! No dry or dull texture!