Salon Website and Spa Website Marketing (Part 4)
If you're reading this, no doubt you
have. . .or are in the process. . .of creating your
salon's very own web site thanks to SalonBuilder's exclusive
web building tool.
Did you know that creating. . .and marketing. . .your
web site costs much less than running:
A print ad campaign
A radio advertising campaign
A television advertising campaign
Direct mail and television marketing campaigns present
their own unique problems. (Think about all that junk
mail that ends up in your circular file - trash bin!
How long did you remain on the phone when that last
telemarketer called you?)
So, how do you market your salon's web site? Shamelessly!
Laugh, joke, whisper, shout. Tell EVERYBODY! If you
aren't excited, proud and energized about your web site,
no one else will be.
How do you get the word out? Publish your web site's
address EVERYWHERE! Customers and clients need to know
about your site. Below is a list of where you can publicize
your web site at little or no cost.
Register your web site URL with the various search engines...
CLICK HERE for a good overview of this process and the many
options available to you.(note: this will open a new browser window)
Collect the email addresses of all of your clients by asking for it when
they make appointments, buy merchandise, or pay for services. A friendly
question "May I have your email address?" can go a long way to building your
online marketing list. All email addresses you collect should be entered into
the GuestBook page of your web site so that you may include them in future mailings.
If you have signed up for the appointment request and/or gift certificate purchasing
options, be sure to mention these powerful features to all your clients. Give a small
reward to those that use your online features. Free samples, often available from your
distributors, given to anyone booking an appointment online is a no cost promotional tool
that can work wonders. A small purchase discount for anyone buying a gift certificate
or requesting and appointment online might be just the incentive to encourage an additional purchase.
When confirming appointments booked online....offer a "virtual coupon" to the client.
You know what they are having done...why not tell them since they are getting their hair styled...
they will get 10% off a styling gel purchase or some similar promotion. This gives a great
incentive for booking those appointments online.
Materials - Most of your printed material
has to do with the business routine. Why not use these
materials to your advantage and advertise your web site?
and Stylists Business Cards
Other printed material - Although this material
is printed for special occasions, they should contain
your salon web address as a reminder to clients.
- They're visible, and they're sitting in your salon
reception area. . .and in constant view of clients.
Why not put them to good use advertising your site?
|Pens and pencils
Items - These
are those special items that you might create to celebrate
your salon's anniversary or other milestones. Or, perhaps
some of these items are given to preferred clients.
Let them serve as a reminder of your salon's web address!
Hopefully, you've been inspired and can add even more
opportunities to promote your web site than are listed
Spa and Salon Business Development Articles:
Check out these articles on salon business development:
Starting a Salon or Spa Business (Part 1)
Key's to Running a Successful Salon or Spa Business (Part 2)
Salon Marketing and Spa Marketing (Part 3)
More Tips for Marketing Your Salon or Spa Website (Part 4)
Salon Recruiting and Human Resources (Part 5)
Salons, Spas, Beauty Services and Health Service Information:
Salons, Spas, Beauty and Health Services
Check out these articles for information on beauty, health and personal care services:
Beauty Salons and Beauty Salon Websites
Hair Salons and Hair Salon Websites
Nail Salons and Nail Salon Websites
Tanning Salons and Tanning Salon Websites
Barber Shops and Barbershop Websites
Day Spas and Day Spa Websites
Destination Spas and Resort Spa Websites
Medical Spas and Medical Spa Websites
Wellness Centers and Wellness Center Websites
Fitness Centers and Fitness Center Websites
Massage Centers and Massage Center Websites